CEO Stories: CoachMePlus with Kevin Dawidowicz

A TOOL, NOT AN APP

Davidowicz, along with his co-founder brother, created a tool, not an app, that helps foster a relationship that really focuses on creating and building engagement between the coach and athlete that doesn’t depend on them being in the same room. This tool wasn’t created for the pandemic. Far from it: It’s an outgrowth of high-school athlete Kevin’s meticulous tracking of his athletic process in old-fashioned notebooks for the benefit of his coach.

STARTING AT THE TOP

CoachMePlus first started being used by professional athletic teams – NHL team the Sabers were the tool’s first customers. “Working with athletes when you see them every day during the season is one thing, but it’s something else when you aren’t in season,” Kevin observes. “Whatever dynamic you’ve created between coach and client can easily be replicated with this tool. It captures all the necessary information, and then it’s up to the coach to apply his or her knowledge and skill and help the athlete along.” The tool is now used by numerous professional teams and various branches of the armed forces.

REGIME-AGNOSTIC

Kevin believes that one of the reasons CoachMePlus can make inroads in the personal trainer market – of whom there are some 400,000 registered today – is because the tool can be used with any training regime or piece of equipment. The home athlete doing yoga or riding a tricked-out bike; the one using a mirroring device or taking Pilates by Zoom. “We’re here to help whoever you’re working with help you get the most out of your fitness approach,” says Kevin.