Bizstarters, Jeff Williams

“MICRO” ACCELERATOR

Bizstarters could almost be viewed as a micro accelerator or incubator. While the company’s targeted clientele isn’t people looking to start a multi-million dollar – or bigger – company, he and the three coaches he employs helping folks acquire the knowledge and the toolkit to take a skill, interest, or hobby and turn it into an operational, income-generating business. The timeline is usually less than 90 days, with costs typically ranging from $3500 to $6000.

SWEET SPOT

Williams’ own experience when he left his corporate marketing job helped inform his decisions about his own potential sweet spot in the market. He realized that the people he was most qualified to help were those ready to leave corporate life whose motivation was passion rather than making a lot of money, which primarily translates into a clientele in their 50s and older. Most of his clients are content to make in the neighborhood of $30,000 - $40,000 a year, and their primary interest is in consulting.

THE WHOLE PACKAGE

Bizstarters’ full coaching package helps people do everything from creating a logo, a website, and a presence on LinkedIn to teaching them marketing techniques using web-based tools like constant contact and how to create content to sell their idea. He says the success rate among people committed to doing the work is around 80%, which is helped by the fact that Bizstarters is selective about whom they work with.