CEO Stories with Ron Jaworski, Trinity Audio
LISTEN UP
Ron sees the case for audiofication of content as a stronger one than using video – where he started out. Audio is the optimal way for multitaskers to consume content. They can easily do it while driving, while performing mundane tasks or chores, and of course it offers accessibility for those who are blind, visually impaired, illiterate, or have low reading skills. Studies have also shown that an audio used is more likely to be a subscriber than a non-audio consumer and that they read as well as listen.
THE HUMAN TOUCH
The improvements in AI, making AI voices virtually impossible to distinguish from human ones, has made audio accessible in every sense, affordable – content can be audiofied in seconds, with the placement of a line of code in a file – and accounts for its growing acceptance. He cited a study where people were asked to listen to eight voices, and determine which were human and which were not. In 50 percent of the cases, people could not tell. Listeners split the other 50 percent evenly between human and AI voices. It turns out that all eight had been generated by AI.
THREE PILLARS
Ron, who started out in video for the Internet, has always seen the web as having three pillars: the users, the publishers, and the advertisers. Audio just as easily as any other form of content – print, or video – lends itself to serving those three pillars. By offering something of value for all three you create a sustainable business.
