Explore these stories to learn more about the power of capitalism and innovation.


Patricia O'Connell Patricia O'Connell

Toy Stories: Classic Toys and Their Origins

Toys date back thousands of years, evolving from primitive homemade objects to modern mass-produced creations like Crayola crayons, LEGOs, Hot Wheels, and Squishmallows, blending fun with education and creativity.

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Christina Elson Christina Elson

Gen Z: Entrepreneurial Hustlers or Why Work?

Entrepreneurial success is part great idea, part hard work, part lining up the resources you need, and part knowing that even if you do all that, there is no sure thing in life.

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Alyssa Abkowitz Alyssa Abkowitz

Beyond Medals: How Athletes Use the Olympics to Woo Sponsors

Olympic athletes use the Games to attract sponsorships, with top athletes securing major deals while lesser-known ones struggle. Diverse partnerships, strong social media presence, and authentic storytelling help athletes gain brand attention.

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Alyssa Abkowitz Alyssa Abkowitz

Scents and Sensibility

How small businesses in the fragrance and aromatherapy industries are navigating a crowded, but growing marketplace

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Alyssa Abkowitz Alyssa Abkowitz

A Surge in Secondhand Clothing

Between efforts to reduce environmental footprints and looking for a one-of-kind outfit, consumers are flocking to the resale market. Can the demand last?

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Patricia O'Connell Patricia O'Connell

Entrepreneurship as Child’s Play: Creating Content for Kids

The rise of independent content creators in children’s programs, such as Blippi, Ms. Rachel, and Ryan Kaji, highlights the shift from traditional networks to platforms like YouTube and Instagram. The demand for the content has proved to be lucrative.

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